"Health is a large word. It embraces not the body only, but the mind and spirit as well ... and not today's pain or pleasure alone, but the whole being and outlook of a man."
James H. West

Contact Bob Madison at (646) 597-6325

or info@dinoship.com

for a free consultation
on your communications needs.

Healthcare Communications

These are times of unprecedented change in the healthcare industry. Consolidation is on the rise and there are fewer blockbuster drugs. In the U.S., significant changes are in store from the new Administration, including new FDA and healthcare reforms that pharmaceutical companies must navigate. In Europe, economic pressures are leading to major health access and resource concerns, at a time when the European patient is becoming more empowered about his or her care and the general population is aging. There is also a deep need to create and maintain better reputations in the industry, and also to leverage non-traditional tools and channels to improve health communications.

 

Our pharmaceutical clients are facing unprecedented financial pressures due to the changing economy, patent expirations and a lack of R & D productivity. The pharmaceutical industry has enjoyed enormous success in the past; however, this success is now difficult to sustain due to tremendous costs built into their business models. We believe that the industry has an urgent need to reduce costs, and one way of effectively doing this is by outsourcing such functions as communications.

 

In Europe, economic pressures are leading to major health access and resource concerns, at a time when the European patient is becoming more empowered about his or her care and the general population is aging. There is also a deep need to create and maintain better reputations in the industry, and also to leverage non-traditional tools and channels to improve health communications.

 

This environment underscores the need for outsourcing expertise. Dinoship’s multi-client, multi-project model creates greater flexibility of resources. We can reduce fixed-cost infrastructures that make costs more variable and provide access to a more scalable and efficient communications model.

 

In our current economic climate, making strategic partnerships is more vital and sustainable than ever. Communications both internal and external are the foundation of the biopharmaceutical industry and Dinoship cuts costs, and costs per employee, by more than half.